Black apples worth $7 each aren't worth it for farmers to mass produce them

[post_page_title]All in the color[/post_page_title]
Simply put, would you drink brown tomato juice? Rationally, you might be aware of the fact that tomatoes go darker as they ripen, and that natural tomato juice is more brownish red than deep scarlet, but would you drink it? Probably not.

To put things more generally, if a food veers too wildly from what we’re used to, or is the “wrong” color, we tend to see it as much less desirable. Some colors, such as brown and black, just have a negative connotation to most people.